Saturday, March 26, 2011

Dear Linda


I may have been able to start my business without you, but I know I wouldn’t have been able to keep sane if you and the whey cool girls weren’t such an important part of what we are doing.  Thanks to you we actually have women investing in teraswhey!  I am convinced that part of how we are going to make the world more sustainable is by having more women investing in other women–owned businesses.  Someday we will all have time to look back and reflect, and understand why I say this.

I remember when I first met you.  You knew about whey protein already but what made you so passionate about this business was its local roots.  These high value whey’s could only come from this location in southern Wisconsin – we had the small family farms, clean water, and specialty cheese makers making specialty cheeses with specialty whey by-products.  As the company progressed, you realized that you had personal health reasons to be passionate about it.

While we were still building the plant, you shared with me your intention to do bariatric surgery.  Many years in a high stress profession, you thought, had led you to gain over 100 lbs since you began practicing law.  Still young, you had already had two hip surgeries.  Diets, meditation, and exercise never worked, and you were concerned about having a future of more health issues.  So you decided to do the surgery.  One of the first things that happened was you saw a nutritionist who talked to you about how to eat before and after the surgery.  You were going to need 80g of protein per day, something that is very difficult without a high quality protein supplement.  By then you were a part owner of the most natural whey protein brand in the country.  Now that you’ve had the surgery, teraswhey is a part of your daily diet.  You tell me you feel bereft of energy when you don’t have it.  I’ve had bariatric surgery nutritionists compliment us on the quality of our protein for their patients, and the privilege of talking to other bariatric surgery recovery patients who, like you, now have teraswhey as a fixture in their daily lives.

There are no accidents in this world.  You were meant to be a part of teraswhey even though neither of us really knew why at the time you invested.  It’s one of my greatest rewards to know that the company I created is making such a positive difference each day in the lives of real people like you who go out and make more positive change happen in this world.  We get to be the pebble that causes the ripple that changes the world…

With love and admiration,

Tera


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